Purpose Vision Mission and Values

The world of diamonds is about making "dreams" come true. Geologists dream about finding the next big mine, nations dream about the jobs, wealth and development opportunities that diamonds can bring, shareholders dream of superior returns, employees dream of a successful career and young couples dream about the diamonds that symbolise their love and commitment.

Our Purpose

To turn diamond dreams into lasting reality.

Our Vision

To be a global benchmark diamond business.

Our Mission

We mine and recover diamonds safely, optimally and responsibly.

Our Values

Values are the qualities on which Debswana prides itself. They are what we want to be known for. They drive us to passionately meet our objectives and targets.

As Debswana, our values are:

Be Passionate

We will be exhilarated by the product we sell, the challenges we face and the opportunities we create

Pull Together

Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength

Build Trust

We will always listen first, then act with openness, honesty and integrity so that our relationships flourish

Show We Care

The people whose lives we touch, their communities and nations and the environment we share, all matter deeply to us. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud

Shape The Future

We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on executional excellence and reward those who deliver