Our Purpose, Mission, Vision and Values
Our Purpose
Make Life Brilliant
Our Mission
We mine diamonds safely, optimally and responsibly.
Our Vision
To be a global bench-mark diamond business.
Our Values
Put Safety First
Sub Title
We consider all risks to people and the environment before proceeding with any activity. We address risks before beginning any activity, even if this means stopping a task. Zero Harm is always our goal.
Be Passionate
Sub Title
We are exhilarated by the product we mine and sell, the challenges we face and the opportunities we create. We will always be ahead in everything we do. Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.
Pull Together
Sub Title
Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.
Build Trust
Sub Title
We will always listen first, then act with openness, honesty and integrity so that our relationships flourish.
Show We Care
Sub Title
We care deeply about each other and the people whose lives we touch, our communities and the environment we share. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.
Shape the Future
Sub Title
We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on executional excellence and reward those who deliver.
